I also won’t hold it against you if you find Krave S’mores to smell something like dog food dessert, if such a thing exists. I wouldn’t go so far to label it a fetish, but I won’t hold it against you if you call it weird. And in case it wasn’t, well, at least there’s always the trusty S’mores Pop-Tart.įrequent readers may know I have something of an infatuation with that initial moment when you open up a cereal box and are greeted by that wonderfully processed yet always nostalgic smell of unadulterated empty carbs and “natural and artificial” flavor. With box art featuring what one imagines to be a completely unrealistic marketing image of chocolate and marshmallow bursting forth from an oversized graham cereal biscuit, I naturally assumed Krave’s rendition of the classic campfire dessert would be far superior to Smorz. It’s a sad day in my household when one cereal dies, but in the case of Smorz, I won’t be mourning too long. The new cereal has jumped the gun in invading grocery stores in front of the new cereal blitz we see each January, replacing the classic also-ran Smorz cereal that’s been slowly disappearing from shelves. I speak, of course, of S’more Krave Cereal. In fact, I happen to practice a strict doctrine of non-discrimination when it comes to empty carbohydrates and the seasons, and applaud Kellogg’s attempts to do the same. I have absolutely no problem with this concept. Granted, the combination of chocolate, graham cracker, and marshmallow isn’t exactly associated with comfort food for the winter, but cereal companies need something to sell us after the post Thanksgiving and Christmas blitz of all things pumpkin and gingerbread. This time of the year, as the thermometer plummets and stuffing your hands in your crotch becomes an essential component of keeping warm, it’s customary to crave traditional warm foods like chili, roasted root vegetables, and a whole host of things capable of giving your tongue a third-degree burn.Īlso capable of giving your tongue a third-degree burn: s’mores.

Smorz cereal reddit